Spending money on marketing causes anxiety largely because business owners don’t know when they are wasting money or when it’s being effective. Digital marketing doesn’t have to be expensive and, when set up properly, provides near instant feedback to the advertiser on what is getting the bang for your buck.
In this session we will cover:
- Free things you can do (like SEO) to generate traffic to your site
- Demystifying Google AdWords — setting up an account and getting into the market
- Building a laser-focused Facebook campaign and unlocking the audience targeting