If your website is a campfire, then content is the fuel that ignites it. Building content around your brand, products, business, and industry builds your company’s online presence and creates more touchpoint for customers to find you.
For small businesses, content creation can be a hard thing to prioritise, but it doesn’t have to take a huge amount of time.
In this session we will cover:
- Giving your brand a voice
- Determining your audience archetypes
- Creating a content strategy that won’t keep you up at night
- Tips for writing articles that are quick to market and topical
- Structuring your content for discovery